One day I found out that my 125 students, of whom 118 were wearing jeans. While the other seven people had jeans, but that day happened to be naked Bale. I can not help but wonder, if there is anything other cultural products, such as movies, television programs, tape recorders, lipstick, etc., chanel sunglasscould be so popular? (T-shirts though the same for a lot of people have, but the people who wear much less), students groups may not be representative of all the population, but the jeans in the same age group of non-students, is also widely popular, but also in older age groups, only slightly less popular Bale. So, start a book about popular culture, from the jeans start thinking, is a good way.
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Let us set aside consideration of the functionality of jeans, because functionality is almost nothing to do with the culture, but culture is concerned that meaning, pleasure, identity, rather than efficacy. Of course, the jeans is a very practical clothing, it is comfortable, durable, pandora jewelryand sometimes very cheap, and only need to "low maintenance" (low maintenence), but the labor services have these features. Jeans functionality is the premise of his widely popular, but it can not explain why the popular pair of jeans. And it did not explain the particular pair of jeans nearly every cross-section of the social categories we can think of the unique capabilities.
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We can not under any kind of important social category systems, such as gender, class, race, age, ethnicity, religion, education, etc., to define a jeans person. We probably can say that the jeans there are two major social centers, one of the young, and the other is blue-collar or working class, but the two centers should be considered as semiotic sense, rather than sociological sense. In other words, they are the center of meaning, rather than the center of social categories. Then a middle-aged people to the business executives on Sundays,armani jeans dressed in jeans for himself on the outskirts of the lawn mower, he was himself with the youthful vigor (sub-ran it obviously different from the desk belonging to the middle-aged), and the magic of labor dignity of the _link_ - that the physical labor in a sense more respectable than the powerful, deep-rooted belief in the United States this nation. Of their pioneer ancestors were only a few generations away from now, and this belief in the powerful is equally important, but also unusually circulating.